Associated with
Cody Landefeld
Posted Feb 14, 2019
•
16 min read
Don't Let eCommerce Checkout Chase Customers Away
There are ways to make the actual checkout process less of a hassle for customers, and maybe even lower the cart abandonment rate in the process. Your goal isn't to just close a sale: you want the entire customer experience to be a highly satisfying one, from product research to orders, payment, and shipment.
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