Looking back on 2012 feels like a lifetime ago. A lot has happened since then, especially in the world of SMS mobile marketing. But back in 2012, it wasn't common for campaigns to use mobile marketing as part of their communication strategy. (They certainly didn't have easy access to our blog post offering tips for writing winning political text messages.) What now seems standard practice in mobile marketing was once uncharted territory. In 2012, after learning of the success of Tatango clients like Scott Brown, then-presidential candidate Michele Bachmann launched her first political SMS campaign.

Unfortunately for Bachmann, we have almost a decade of hindsight to help us understand why her campaign didn't result in a presidential nomination. Still, we're giving credit where credit is due: our hats off to you, Michele Bachmann, for being the first.

As any trailblazer of newer technology, the Bachmann campaign is a great case study of the good, the bad, and the ugly when it comes to the do's and don'ts of mobile marketing. With our eyes on 2022, we're taking a deep dive into the Bachmann presidential campaign's SMS mobile marketing and how future candidates can learn from it.