Central Garden & Pet, a market leader in the lawn and garden industry, experienced growth through acquisitions, expansion into new categories, and a significant retail media presence across Amazon and other channels to meet customer needs. The Central team partnered with Skai's Expert Services for strategic guidance and transitional managed execution of retail media campaigns. A key area of focus was profitability on Amazon for grass seed, a highly seasonal product line. They knew quick wins could be found by optimizing placement modifiers. To overcome the challenge of manually and arbitrarily determining bid adjustments, they tested Skai's AI Placement Modifiers on Amazon.