For hotels and travel businesses, social media is an essential channel for customer acquisition, engagement, and loyalty. When planning trips, 75% of people use social media as a source of inspiration. And nearly half choose Instagram-worthy destinations to show off their travels online. So, how can your brand leverage this channel to influence travel decisions and get more bookings? In this article, we'll cover how to use social media marketing to attract, engage, and convert customers via organic posts, social ads, user-generated content (UGC), and influencer marketing. Overview of Social Media for Marketing and Branding Social media marketing is all about