Migros is one of the biggest market chains in Turkey, with more than 2,500 stores. During the pandemic, online sales were the main topic. The influencers for this campaign were chosen with the help of HypeAuditor. The detailed HypeAuditor Instagram reports helped NewTV Generation to pick 19 influencers with a relevant audience.

When the campaign was finished, NewTV Generation showed a white-label PDF report made with HypeAuditor's Campaign Management to their client to present the critical elements of the campaign. The easy-to-digest Campaign report helped Migros Online Store to understand the figures for the following components: Audience, Engagement, Influencer, and Earned Media Value. The client also welcomed the overall sentiment analysis of post comments.