As we reflect on 2023, it's evident that technology and innovation have profoundly influenced the nonprofit world. This year, one innovative trend in the nonprofit sector has been the effective use of text fundraising. These campaigns have emerged as powerful tools in fundraising, offering an unparalleled ability to engage constituents directly, evoke emotion, and drive fundraising. We will explore what makes these campaigns work and how they can be leveraged to maximize nonprofit fundraising efforts.