Email Is the Digital Glue - Use It to Drive Acquisition & Retention Post-GDPR: Guy Hanson [Podcast]
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Lindsay Tjepkema Lindsay Tjepkema
Guy Hanson Guy Hanson
Posted Jul 8, 2020 3 min read
Email Is the Digital Glue - Use It to Drive Acquisition & Retention Post-GDPR: Guy Hanson [Podcast]

Did you know the typical Brazilian consumer considers any marketing email to be spam? It's true - even marketing emails they willingly signed up to receive. Most of the major inbox providers have a "Mark as Spam" button, implying that those messages are bad. But in Brazil, this is simply a useful way of categorizing ... Continued