In the U.S., more than 66% of Americans begin their shopping experience on Amazon. When they have a specific product in mind, this grows to a whopping 74%. Given Amazon's eCommerce dominance, understanding consumer shopping trends on the platform is invaluable for both brands and retailers alike. To help, we used our eCommerce solution, Shopper Intelligence, to provide insights on the most searched and top-selling products on Amazon, across key categories. We zeroed in on searches and purchases, on-site visits, and eCommerce conversion rates.