Times may be tough, but they've brought us all together in unexpected ways. As we forge ahead, let's be mindful of the good deeds and helping hands that will get us through this downturn.

In this edition of our new weekly blog series, Good Works and Great Ideas, which we publish every Friday, we'll address the state of hotel sales during COVID-19 and look at the latest insights into how you can adapt your business and address planner needs as we shift into a new normal of meetings and events. We'll also post a collection of articles and inspiring examples from the hospitality industry that demonstrate how hotels are helping others and making the most of this uncertain time.