Rethinking CRM: The Latest Innovations from Oracle Sales
Rethinking CRM: The Latest Innovations from Oracle Sales

When Oracle's Larry Ellison spoke about the Future of CX at the Oracle Cloud CX Virtual Summit, he left viewers with a thought-provoking statement:

"Sales automation should help you sell more, not just forecast better. That's a fundamental distinction between first-generation sales automation and second-generation."

According to Larry, Oracle is on a transformational journey to shake up the traditional approach to customer relationship management by redesigning CRM systems to help sellers well sell more.

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