Arrow left
Account-Based Analytics / PathFactory / Webinars
How Cvent Makes Critical Business Decisions Using Content Engagement Data
Associated with
Sheida Azimi Sheida Azimi
Brad Gillespie Brad Gillespie
Dev Ganesan Dev Ganesan
Posted Dec 19, 2019 • 7 min read
How Cvent Makes Critical Business Decisions Using Content Engagement Data
PathFactory PathFactory

Learn how Brad Gillespie and the Cvent team made strategic decisions for their new marketing efforts based on real engagement data.

Other content from PathFactory
Explore all
A Complete Guide to B2B Content Distribution
Article
A Complete Guide to B2B Content Distribution
A Step-by-Step Guide to Conducting a B2B Content Audit
Article
A Step-by-Step Guide to Conducting a B2B Content Audit
The Definitive Guide to B2B Content Marketing Best Practices in 2024
Article
The Definitive Guide to B2B Content Marketing Best Practices in 2024
🧃
Your Guide To Great B2B Content Marketing Strategy
Article
Your Guide To Great B2B Content Marketing Strategy
Featured by Simple Strat
Email Marketing Best Practices: 11 Ways to Improve Results
Featured
Article
Email Marketing Best Practices: 11 Ways to Improve Results
Simple Strat Claimed Simple Strat