If you aren't personalizing your outreach it's time to start.

The reason?

Personalization is an extremely powerful tool for getting prospects to engage with you.

Think about... How many times have you received a cold email or a Linkedin message and you know it's just some spammy sales pitch? What do you do with these kinds of messages?

Probably ignore it.

But if you had to receive a specific message JUST for you, wouldn't you be more willing to engage with the sender?

This article will share why personalized outreach is imperative for successful b2b sales and how to do it the right way.