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Chris Wallace
Will Whitham
Posted Feb 9, 2022
•
2 min read
CMO Convo | Frontline teams know your brand best | Chris Wallace
We're joined by Chris Wallace, co-founder and President of InnerView Group, and he's sharing why it's important to have a two-way dialogue between marketing and frontline teams. In particular, Chris is expounding the benefits of a large-scale feedback process called a brand transfer study.
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