Associated with
Abby Borden
3 min read
How Rip Curl drove 93% more revenue per campaign in one month with Lexer and a single customer view
That certainly holds true for Rip Curl, one of the most well-known surfing brands in the world. As manager of Rip Curl's digital marketing team, Sam Hopgood is always looking for ways to improve his team's performance, streamline daily operations, and increase the visibility of marketing impact to the leadership team.
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