Awaken Dark Stores by Rethinking How to Use Them
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Christopher Sarne Christopher Sarne
Awaken Dark Stores by Rethinking How to Use Them

With store-based retail operations forced to shut down, consumer fulfillment habits are changing quite significantly, and are likely to remain that way for some time. Digital engagement will increase, and new demands will impact the store to deliver a safe and convenient experience. A new set of retail omnichannel journeys will be critical to meet these challenges, as Curbside Pickup, Contactless Payment, and Ship from Store have defined the "New Next" that consumers demand from brands they trust most. To meet these new demands, retailers can leverage their existing in-store inventory.

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