From content distribution to customer retention, email newsletters are a critical tool for the success of digital publishers.

But it's not enough to just send your audience a newsletter. To make the most of this ever-important channel, you need to offer an outstanding newsletter experience that ensures your subscribers open your emails – and keep opening them. While a good newsletter experience is important for all verticals, publishers have been particularly successful in creating newsletters that readers can't wait to open, and marketers in other verticals are starting to implement publisher newsletter strategies in their own brand marketing.

Ready to revamp your email experience this year? Whether you're a publisher or a brand marketer looking to learn from the success of publisher newsletters, here are a few tips you can try.