Most of us could text in our sleep (and sometimes do), so- when it comes to communication preferences for your Credit Union's members- offering and promoting the text option should be a no-brainer. Brittany Farb Gruber- Head of Marketing at Eltropy joins CRMNEXT's James Gilbert to discuss this uber-relevant topic on this week's episode of Banking On Experience.

What's covered?
1. What we've seen in the world of text for CUs since people have started working from home, why Brittany believes the pandemic has propelled us in a direction we were already headed, and how being "kings and queens of multi-tasking" plays into the equation.

2. Why text? Specific, solid reasons why Brittany thinks text is key in CUs.

3. What Credit Unions can do to make it easier- specifically for older audiences- to use text as a primary communication method. (Big emphasis on safety & security here.)

4. How Brittany sees younger audiences (herself included) using text in these business relationships, and why it's not just "nice" but essential to attract these younger members.

5. Some of the major challenges Credit Unions face re texting, as well as our expert's advice on how to address them.

6. Creative ideas and Personal Experiences (from both Brittany and James) around making the text option more than just convenient and fun. As Brittany says, "It's such a small investment toward life-long memberships."