Generative AI in the Software Buying Process: Overhyped or Helpful?
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Posted Aug 15, 2024 11 min read
Generative AI in the Software Buying Process: Overhyped or Helpful?

The AI hype is everywhere, both within and outside the tech industry. AI tools are likely to change how workers approach many day-to-day tasks, including buying new software. We dive deeper into and expand upon our 2024 B2B Buying Disconnect Report analysis of software buyer attitudes toward generative AI and how it's changing the software buying process.

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