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What it Takes to be a Great Marketer in the Revenue Era (with Box CMO and TigerConnect CMO)
What's it take to go from a good to great marketer in the Revenue Era? Creating demand for your brand.
In this episode, Dave sits on a panel alongside Box's CMO, Chris Koehler, and TigerConnect's CMO, Wendy White. They talk about how the Revenue Era has shifted their go-to-market strategy, how they lead their teams in a digital-first world, and why all marketers should be revenue-focused.
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