The e-commerce costs associated with launching and maintaining a web store are deterring many brands from embracing digital. We've addressed the top 5 concerns B2B and B2C businesses have about investing in e-commerce.

According to research conducted by Forrester, more than 40% of companies underestimated the total cost of their e-commerce platform just a few years ago.

With e-commerce today requiring even more robust features and more frequent updates to keep your web store working optimally, it's unlikely this disconnect between e-commerce cost expectations and reality has been bridged.

What's more, e-commerce costs are not just limited to the price of your platform. As businesses overlook unexpected additional costs, they often end up well over their intended budget.
Here are the answers to some of the most common questions B2C and B2B businesses have about e-commerce costs: