Marketers need to first remember that mobile is no longer the future, it's here and it's now, so mobile marketing tips are crucial. According to a Pew Internet study, 56% of Americans own a smart phone and 34% own a tablet. Research predicts that tablet sales will increase by 59% this year and eventually outpace PC sales by 2015. So getting your mobile strategy right has never been more important for sales, however marketers are failing to turn traffic into conversions for several reasons.
Brands and marketers make the mistake of releasing content that is not geared specifically to mobile devices.
Instead consider these five overlooked tips for some additional ways to maximize your mobile marketing strategies and get the most bang for your buck: