Smith Brothers Farms was established in 1920 in the state of Washington. The farm provides its customers with dairy, and baked goods. There are over 52K active customers who receive products weekly.

The company's previous site was outdated, besides, there was no mobile friendly platform while the majority of the customers use their smartphones to place orders. Customer experience had to be improved.

Irvine met the requirements by using some of the out-of-the-box functionality, such as ACL, product and category management, customer registration, caching, as well as by customizing certain features
Mobile version of the store was also created. The developers took advantage of responsive design and provided additional UX adjustments to meet the customer's requirements.

The new site benefited the company in many ways.

Having a mobile friendly platform played a great role in improving customer experience. Now the company has 30-40 new members daily.

The site performance has improved greatly. The 10,000 orders are now processed within just a few minutes.