You may know Quora as a platform for asking questions and connecting with people who contribute unique insights and quality answers. Valued at $1.8 billion, they're now shifting to make a play as an advertising platform with Quora Ads, and you can use AdStage to analyze and report on Quora Ads data! And users are responding, as the platform currently has 190 million monthly unique visitors which is nearly double since a year ago, reports VentureBeat.
In an effort to monetize the platform, Quora released their self-serve ads platform out of beta and made it available to advertisers globally. According to Marketing Land, the company has "doubled its ads team, which includes several Facebook ad alums, and is planning to invest in building out the ads platform."
Back in January 2017, AdStage was lucky enough to get access to the beta and take the platform for a spin. Thus far we've been extremely impressed with their roll-out, ad platform, and interface.