Hi there,

What keeps you coming back to this newsletter? Is it the cool graphics? The memes? The occasional italicized copy?

Surely it's no one thing, and whatever assortment of things does it for you won't do it for the next person in our mailing list. But bearing that in mind, there are best practices you can use to design emails in ways that make them more likely to be read.

How, you ask? Read, I answer.