Bringing B2C Tactics to B2B Marketing - with Camille Trent - Ideally Brand Strategy and Content
Associated with
Laura MacPherson Laura MacPherson
Posted Oct 28, 2021 39 min read
Bringing B2C Tactics to B2B Marketing - with Camille Trent - Ideally Brand Strategy and Content
What's Working Now - A Saas Marketing Podcast What's Working Now - A Saas Marketing Podcast

B2B is a bit of a misnomer since all marketing is people marketing to people. B2B buying teams are individuals with personal interests, goals, and needs who are also looking for business value to move their companies forward. The best B2B marketing is a blend of personal engagement and education, brand-building and demand generation. In today's episode, I'm talking with Camille Trent, who is Head of Content at Dooly, a connected workspace for revenue teams. Dooly does an amazing job of bringing B2C tactics to B2B marketing, and Camille has plenty of insights for SaaS marketers looking to bring a bit of fun to their campaigns.

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