Featuring Nate Branscome, GTM leader at HockeyStack.

Nate's Sour Takes:

1. Cold Calling is rarely an efficient prospecting channel. (01:58)

2. Orgs who claim they are data-backed, are rarely data-backed. (14:35)

3. Most people who claim they grew a company from X to X for credibility: that growth would have happened with or without them. (29:40)

4. Most product differentiators are not true differentiators. (41:17)

5. Using tactics + methodologies to try and "Close" someone isn't the best way to win business. (53:31)

Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world?

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