Marketing Scoop Episode 2.9 is a Paid Advertising-themed episode where we'll be looking at the common challenges with keeping up paid search optimization strategies and which metrics specifically you should be paying attention to, to ensure that your campaigns are working as efficiently as possible.Special guests:We'll have 2 guests joining our regular hosts David & Judith...With many years' experience in paid media, Samantha Noble started her own paid media consultancy, Biddable Moments in 2016. She works with in-house brands and digital marketing agencies supporting their teams with all things related to paid media.Joel Bondorowsky is COO & Founder at QualityScore, an elite paid search team which takes charge in large-scale, direct response online marketing campaigns.