Want to get more users to your site? We're with you. Driving traffic to your site requires sharp precision. In addition to the keywords you optimize in your content, there's something else to consider: the features on search engine results pages (SERP). These images, videos, related queries, and other elements that appear on search results pages have a big impact on how users actually interact with your site.

By optimizing your content for SERP features, you can use them to your benefit and grow your influence. In this post we'll break down the basics about SERP features and dive into data we pulled using Similarweb's marketing intelligence about how users interact with SERP features, so you have the information you need to win more site visitors.