A decade ago, consumers would never have thought of buying glasses online. There
were doctors to consult, prescriptions to fill, opticians to see-almost the
entire process was handled via in-person, one-on-one interactions. Warby Parker
changed all that.

Founded in 2010, the ecommerce eyewear provider brought the direct-to-consumer
model to their customers. While you still needed to see an eye doctor to get the
right prescription, Warby Parker took the rest of the process online. But
getting pe