We're joined by Amanda Cummings, Account Executive at Compose.ly, who shares her insights on the importance of building a collaborative relationship between sales and marketing. We're also joined by Global Head of Brand and Content at Valtech, Kerry Penny ​​to share her expertise on shifting from traditional content strategies to buyer-centric approaches that transform the decision-making process. She emphasizes the importance of transparency and flexibility in building trust with cautious buyers. If you're looking to step up your marketing game and really make a difference for your buyers, you won't want to miss this conversation.

In this episode, you'll learn:
The Concept of Buyer Enablement: Why empowering buyers with the right content is crucial for success
Building Trust: Why transparency and flexibility are both needed in order to win over cautious buyers
Human-Centric Marketing: How storytelling and authentic connections drive better business outcomes