Whether you're a marketer or small business owner, you're likely at least tangentially familiar with the concept of keyword research. Through the lens of search engine optimization (SEO), keyword research is the practice of identifying keywords related to your products or services that people are actively searching for on Google, then optimizing your website for those keywords. This allows your site to show up higher than your competitors in the search engine results page (SERP).

Sounds simple enough, right? And it is. But when we talk about keyword mapping, we're talking about something slightly different than keyword research, but equally as important.

In this post, we're going to talk about exactly what keyword mapping is and how you can implement it in a way that drives quality traffic for your business. We'll also share a