GenAI: The Tool Enterprise Marketing Leaders Need | Lauren Boyman of KPMG US | Goldcast's AI Summit
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Paul Roetzer Paul Roetzer
Palash Soni Palash Soni
GenAI: The Tool Enterprise Marketing Leaders Need | Lauren Boyman of KPMG US | Goldcast's AI Summit

In this clip from Goldcast's AI Summit session Embracing AI in the Enterprise, Lauren Boyman, CMO of KPMG US explains why enterprise marketing leaders are leaning into GenAI and how AI can transform marketing teams.