In this episode of Marketing Mastery: Lead Capture Tactics, we explore the differences between hard gating and soft gating lead capture screens. Discover the benefits and drawbacks of each method and learn how to choose the right approach for your business. Hard gating can get you 40% more emails but might redirect 35% fewer people to your site. If conversion is more important than leads, making lead capture optional could be the better choice. Tune in to find out how to optimize your lead capture strategy for maximum impact.