Potential prospects who have just realised their need for your product or service will not be converted by strong sales pitches and vice versa those who are ready to purchase won't engage with generic, informational content.

Whether it's your advertisement on their preferred social media platform, an email, or downloadable content on your website, the moment a prospect learns about your brand, they enter into a buyer journey.

As with every precision strategy, your precision engagement will rely on accurate personas and verified up-to-date information on your target audience.

Collecting buyer intent data of your prospects' online behaviour and mapping it to the buyer journey helps to provide insights and a richer picture of what actions and behaviors they typically take prior to purchasing. This information, combined with extensive buyer intent data, can be used to help inform you of which stage of the journey your prospects and future buyers are on.