AMA with Udi Ledergor, five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong's market leadership through new product launches and thought leadership. On his journey from Marketer #1 to Gong's Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong's Marketing efforts from zero to hundreds of millions in revenue.

We discuss his experience leading a Marketing team through hypergrowth at Gong, the ups and downs of creating a category, and how Generative AI is changing the workflows of his teams across GTM functions.