Tasks that otherwise would take a lot of daily time and effort include sending email drip campaigns and follow-up messages, adding sales calls to your calendar, sending invoices, and posting on social media. Essentially, everything you need for customer relationship management can be done with a marketing automation strategy.

What is marketing automation software?

The software itself is the platform that works in the background to make the automation happen, kind of like your very own personal assistant. The right marketing automation software can help any company get organized, increase sales, improve the customer experience and save a tremendous amount of time. They can be a real game-changer for small businesses.

So let's take a closer look at how marketing automation systems work.