Progressive profiling is the perfect information-capturing technique that has a big name in marketing. It enables the fine constitution of robust customer profiles about those who engage with your website, with the speciality of this remarkable marketing strategy being gradual and natural. It is natural because you solely ask for the information that is utmost needed at the time in the customer journey.
Not only is this marketing technique designed to break down natural barriers between the customer and the company, but it also solves several problems for marketers.