The Intimacy of Email Newsletters, with Ann Handley
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The Intimacy of Email Newsletters, with Ann Handley

#41: Ann Handley, best-selling author, Founder of MarketingProfs, and the world's first Chief Content Officer, explains how she uses her email newsletter to create an intimate connection with her audience and organically grow a list of loyal fans.

Ann also shares why she doesn't use lead magnet opt-ins for her newsletter, what the biggest mistake is that most email newsletters make, and how to get over the hurdle of not being a great writer.

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