Customer experience (CX) refers to all interactions that a person has with a brand, while user experience (UX) refers to a person's experience while interacting with aspects of a brand. CX can also be associated with all of the customer's brand interactions and encompasses aspects of UX.

Although CX and UX are similar, they have distinct differences. Understanding the differences between CX and UX can help businesses create clear marketing campaigns to better target their audiences and improve their customer experience.