Are you getting the most out of your Facebook Ads? Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? Facebook continues to be the biggest social network in the world, reaching people worldwide and from all walks of life–which makes it a very attractive advertising platform for businesses of all sizes, especially those who target a global audience. Setting up a Facebook ad is super-easy in theory. However, in practice, you need to go that extra step to get the best possible return on your investment and generate as many leads and conversions as possible.