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Are B2B Sales Worse in Election Years?
Navigating B2B sales during an election year can be challenging. As politics take center stage, economic uncertainty tends to rise. This can make decision-makers hesitant to commit to new investments. You might notice shifts in client behavior, with many adopting a wait-and-see approach. During election years, firms often reduce their investment expenditures compared to non-election... Continue reading Are B2B Sales Worse in Election Years?
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