Posted Jun 21, 2023
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5 min read
What Is Word-of-Mouth Marketing, and How Does It Drive Business Success?
Have you recently made a purchase or visited a business because a friend or family convinced you to? If you have, this means you were influenced by word-of-mouth marketing. You're also among the vast majority of consumers who identify word-of-mouth marketing as a key influencer in their purchasing decision.
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