Alumni are an essential part of your college or university's story. They've studied at your institution, left their mark through innovative research and club participation, and cultivated long-lasting connections with professors, advisors, and peers. That story doesn't end once they've graduated-it's simply the start of a new chapter! When it comes to motivating alumni to donate, text-to-give is among the top-performing fundraising channels. To succeed with text message fundraising and marketing, you'll need to adopt the right tech and best practices. This guide will get you started.