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William Craig
When to Use rel="nofollow"
Assigning the rel="nofollow" attribute to a link informs search engines that the link is commercial in nature, or that it's a link you don't endorse. Links that have the the rel="nofollow" attribute are often called nofollow links. Just so we're on the same page, here's an example of a link that uses the rel="nofollow" attribute:
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