On this week's episode of The Social Selling Show, Daniel and Will talk about automating your prospecting on LinkedIn and why it's never a good idea to use bots to try and grow your LinkedIn audience.

Resources:

* Daniel's LinkedIn
* Will's LinkedIn
* Hootsuite – social media management platform

Transcript
Will Barron:
Welcome to the Social Selling Show with myself, Will Barron, founder of Salesman.org, and the king of social selling, Daniel Disney. Daniel, how's it going, mate?
 
Daniel Disney:
I am very good, sir, very excited to be back. And again, I think we're going to be assessing quite a controversial topic today, so excited to dig into today's subject.
 
What do LinkedIn Scheduling Tools do? · [00:37]
 
Will Barron:
For sure. So we're going to call the LinkedIn automation. So at a high level, I want to touch on publishing and scheduling tools, which I think will be the most valuable for our audience. Then we'll touch on how you can potentially use some of these tools to maybe grow an audience and prospecting outreach and stuff like that as well. So we'll come on to that towards the end of the show. But first at a high level, what do LinkedIn scheduling tools do because I think that's the crux of the conversation here. What do they do, and how can we leverage them to improve our content flow and scheduling on LinkedIn itself?
 
"Automation tools, scheduling tools allow you to schedule content in advance that can then be automatically posted without you needing to post it yourself manually." – Daniel Disney · [00:52] 
 
Daniel Disney:
So automation tools, scheduling tools allow you to schedule content in advance that can then be automatically posted without you needing to post it yourself manually, one of the best tools and resources out there. 
 
"The biggest challenge I see people face, even some of the influencers you might be following right now, is consistency. And I see so many personal brands get built, they get sort of semi influencer status, they're getting tonnes of engagement, their audience is growing, and then something happens, and they go off the radar. And once you start pushing past two to three weeks of not consistently posting, your brand drops, your engagement drops, the longer you leave it, the worse it gets. And sometimes they come back and it's an uphill climb again. Consistency is one of the biggest challenges. Scheduling content helps you maintain that consistency." – Daniel Disney · [01:02] 
 
Daniel Disney:
Because the biggest challenge I see people face, even some of the influencers you might be following right now, is consistency. And I see so many personal brands get built, they get sort of semi influencer status, they're getting tonnes of engagement, their audience is growing, and then something happens, and they go off the radar. And once you start pushing past two to three weeks of not consistently posting, your brand drops, your engagement drops, the longer you leave it, the worse it gets. And sometimes they come back and it's an uphill climb again. Consistency is one of the biggest challenges. Scheduling content helps you maintain that consistency.
 
Daniel Disney:
I take holidays where I'm not on... I don't live on LinkedIn like many people think. I take days off, I take holidays, breaks, Christmas, et cetera,