Five Reasons Why Account-Based Experience (ABX) Matters | Account-Based Marketing – Demandbase
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Jon Miller Jon Miller
Posted Mar 17, 2021 2 min read
Five Reasons Why Account-Based Experience (ABX) Matters | Account-Based Marketing – Demandbase

ABX doesn't invalidate your current ABM and lead-based strategies. It makes them stronger - by adding the critical principles of Customer Experience (CX).

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