In addition to its brick and mortar stores chain, Caster Technology decided to create an online presence. The challenge was to push their 2 million SKUs stored in an ERP system to the new store. Populating the descriptions for all the products were no easy task. Irvine had to implement a way to create descriptions and attributes easily. Additionally, this was a multi-store solution, so the same product needed to have a way of being descripted differently in each store.