Why CDPs, ESPs, and Marketing Automation Fail on Their Own
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Megan Warhurst Megan Warhurst
Posted Aug 7, 2019 2 min read
Why CDPs, ESPs, and Marketing Automation Fail on Their Own

Just like any effective team, your martech stack can't be a one-man show. Can you imagine resting the entire operation of a marketing department on one employee's shoulders? The ensuing chaos wouldn't be pretty. Likewise, it's unrealistic for marketing technology buyers to assume there's one platform that can solve all your challenges. CDPs, ESPs, and marketing automation tools have proven they can't run a standalone show and grow your business successfully.

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