Posted Jan 12, 2023
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2 min read
MediaRadar's Recession Ready Weekly Advertising Overview: Advertising increases in some categories as Consumers Prepare for 2023
This week MediaRadar reviewed ad buys from the week of December 26, 2022 and compared them to ads that ran the week of December 19, 2022. The last week of the year is when everyone has a little fun before their 2023 resolutions begin in January.
While we highlighted four categories in this article, you can see the shifts in ad spend among all categories here. We look at Quarter-Over-Quarter (QoQ), Month-Over-Month (MoM) and Week-Over-Week (WoW).
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