It's rare nowadays to attend an event that doesn't have some kind of mobile app. Mobile event apps aid the attendee journey by providing content, schedules, speaker info, attendee info, maps, and more. Mobile event apps are also a way for attendees to connect with each other through in-app messaging and networking opportunities and better connect with the event through things like gamification. In other words, an event app truly elevates the attendee experience. There is just one problem... What if no one downloads your app?

While you can't force an attendee to download your app, there are things you can do to ensure more attendees download your app than don't.